ศูนย์วิจัยกสิกรฯ คาดตลาดเครื่องดื่มไม่มีแอลกอฮอล์ปี’66 เติบโตตามงบการตลาดและโฆษณา

efinAI

สำนักข่าวอีไฟแนนซ์ไทย- -27 มี.ค. 66 16:44 น. ศูนย์วิจัยกสิกรไทย คาดว่า ปี 2566 มูลค่าการบริโภคเครื่องดื่มไม่มีแอลกอฮอล์ (ไม่รวม Food service) จะยังเติบโต โดยการบริโภคผ่านร้านค้าปลีกต่างๆ อาจยังเพิ่มขึ้นจากการทำกิจกรรมนอกบ้านและการท่องเที่ยวที่ฟื้นตัว รวมถึงการทำการตลาดและโฆษณา อย่างไรก็ดี การเพิ่มขึ้นของราคาน่าจะชะลอลง อีกทั้งผู้บริโภคบางส่วนอาจหันไปบริโภคเครื่องดื่มผ่าน Food service มากขึ้น จึงทำให้คาดว่า ตลาดเครื่องดื่มไม่มีแอลกอฮอล์น่าจะโตในอัตราที่ชะลอลง มองไปข้างหน้า แม้ว่าทิศทางของตลาดเครื่องดื่มไม่มีแอลกอฮอล์จะไปทางเทรนด์สุขภาพ

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