ไทยพาณิชย์ปลื้มกระแสตอบรับบัญชีหุ้นกู้ EASY-D เกินคาด นำนักลงทุนลงทุนหุ้นกู้บนช่องทางดิจิทัล ยอดจองซื้อในตลาดแรกเติบโตกว่า 7 เท่า

efinAI

สำนักข่าวอีไฟแนนซ์ไทย- -28 ต.ค. 67 10:46 น. ไทยพาณิชย์ โชว์ความสำเร็จนำบัญชีหุ้นกู้ EASY-D พลิกโฉมเทรนด์การลงทุนช่องทางดิจิทัลให้นักลงทุนรายย่อย ด้วยบริการการลงทุนหุ้นกู้ครบวงจรบนแอป SCB EASY ตั้งแต่บริการจองซื้อและฝากหุ้นกู้ตลาดแรก และบริการซื้อขายหุ้นกู้ผ่านตลาดรอง ตลอดจนรับฝากใบหุ้นกู้ รับโอนหุ้นกู้จากที่อื่นมาฝากรวมในบัญชีหุ้นกู้ EASY-D เพื่อสร้างประสบการณ์การลงทุนและรวมพอร์ตลงทุนในที่เดียวได้อย่างไร้รอยต่อ ส่งผลให้จำนวนบัญชีหุ้นกู้ที่เปิดบนช่องทางดิจิทัลนี้เติบโตมากกว่า 50% ต่อปีและมีแนวโน้มจะเติบโตอย่างต่อเนื่อง

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