โดย ซาบีน่า อัลเซียธิ สายงาน Americas and Consumer ที่ PwC Growth Markets Centreและชาญชัย ชัยประสิทธิ์ หุ้นส่วนและหัวหน้าฝ่ายงาน Clients and Markets บริษัท PwC ประเทศไทย เอเชียตะวันออกเฉียงใต้ หรือ อาเซียน ถือเป็นหนึ่งในภูมิภาคที่มีการเติบโตรวดเร็วที่สุดในโลก และกำลังเปลี่ยนผ่านเข้าสู่ยุคดิจิทัล ด้วยผู้ใช้งานหน้าใหม่กว่า 3.8 ล้านคนที่เข้าสู่โลกออนไลน์ในแต่ละเดือน นอกจากนี้ อาเซียนยังเป็นหนึ่งในภูมิภาคที่เห็นการใช้อินเทอร์เน็ตเติบโตมากที่สุด โดยในส่วนของประเทศไทยนั้น ประชากรของเรากว่า 42 ล้านคน หรือคิดเป็น
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