โดย นิพันธ์ ศรีสุขุมบวรชัย หัวหน้ากลุ่มลูกค้าธุรกิจครอบครัว และหุ้นส่วนสายงานภาษีและกฎหมาย บริษัท PwC ประเทศไทย ในยุคที่เทคโนโลยีเข้ามามีอิทธิพลต่อพฤติกรรมและรูปแบบการใช้ชีวิตของผู้บริโภค ยิ่งทำให้ธุรกิจครอบครัว (Family Business) ไม่ว่าจะมีขนาดเล็ก กลาง หรือ ใหญ่ หรือไม่ว่าจะดำเนินธุรกิจมานานแค่ไหน ต้องปรับตัวให้เข้ากับการเปลี่ยนแปลงนี้ โดยผลสำรวจล่าสุด Global Family Business Survey 2018 ของ PwC ซึ่งได้ทำการสำรวจความคิดเห็นของผู้นำธุรกิจครอบครัวจำนวน 2,953 รายใน 53 ประเทศทั่วโลก พบว่า “เทคโนโลยี”
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