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การลงทุนในสปอนเซอร์กีฬาให้คืนทุนจริงในกรณีของเราได้ภายในกี่เดือนและอิงจากตัวชี้วัดใดบ้าง?ควรวัดมูลค่าแบรนด์จากแคมเปญสปอนเซอร์อย่างไรให้เชื่อมโยงกับยอดขายและกำไรอย่างเป็นรูปธรรม?ถ้าต้องเลือกช่องทางการตลาดหนึ่งระหว่างสปอนเซอร์กีฬา กับการลงทุนดิจิทัล โฆษณาตรง/อีคอมเมิร์ซ ควรจัดสรรงบประมาณอย่างไรเพื่อผลตอบแทนสูงสุด?Takeaways by efinAI
